As part of a wider advertising campaign (TV, press, online and more), Virgin Media created a landing page to reinforce the importance and relevance of their super-fast fibre optic broadband. The role of the page was to use every day, practical examples to show people all the ways in which they use broadband throughout the home.
My work was to review and optimise the page with the aim to: improve the usability, the understanding of the service value and as a result the sales results. Within just the first week we saw the conversion rate of the page double, demonstrating the impact of the UX analysis and implementation.
Toolkit: – pen & whiteboard for sketching – Axure RP for interactive prototyping – UserTesting.com for user testing